Potential: Very highConstruction and renovation companies
Client challenge: Lots of work from referrals, but no way to show projects to new clients.
Pitch: “Your projects are great — a pity only your friends see them. Let me show you what your gallery could look like online.”
Objection: “We’re so busy we don’t need clients.”
Answer: “Great. A website lets you pick better, bigger jobs instead of taking whatever comes.”
Show on the website: Before/after project gallery · Services with step-by-step process · Quote form with photo upload
Potential: Very highTilers, flooring and interior fit-out
Client challenge: Great craftsmanship, but work only from referrals and Facebook.
Pitch: “Work this precise doesn’t show in a tiny Facebook photo. Let me show you a website where your joints really impress.”
Objection: “Clients call anyway.”
Answer: “And how many search for a tiler on Google in the evening and end up with a competitor because you’re not there?”
Show on the website: Bathroom and detail gallery · Tile inspiration and trends · Quote form with floor area
Potential: Very highElectricians, plumbers and installers
Client challenge: The phone rings, but often with price questions and from clients outside the area.
Pitch: “A website filters calls: indicative prices and your service area tell clients everything before they ring.”
Objection: “I don’t have time for a website.”
Answer: “That’s exactly why: we do everything, you spend 20 minutes telling us about your business.”
Show on the website: Sticky call button on mobile · Licences and certificates · Emergency and planned services
Potential: Very highWindows, doors and blinds
Client challenge: Clients collect many quotes and choose the cheapest.
Pitch: “A website that educates makes clients compare quality, not just price.”
Objection: “We sell through our showroom, we don’t need a website.”
Answer: “Before visiting your showroom, clients check you on Google. Your website decides whether they come at all.”
Show on the website: Product and system catalogue · Window buying guide · Free measurement form
Potential: Very highGarden design and paving
Client challenge: Seasonality: too much work in spring, nothing in winter.
Pitch: “A website collects enquiries in winter when clients plan — you start the season with a full calendar.”
Objection: “We have an Instagram profile.”
Answer: “Instagram inspires, a website sells. Let’s give those followers a place to request a quote.”
Show on the website: Large-format project gallery · Services: design, paving, planting · Step-by-step process
Potential: HighCar garages, detailing and tyre services
Client challenge: The phone rings while working on a car and clients can’t get through.
Pitch: “The booking form collects requests while you work — you call back when you have time.”
Objection: “We have regular customers.”
Answer: “And new residents nearby? They search ‘garage near me’ and go where there’s a website.”
Show on the website: Appointment booking form · Services and indicative prices · Detailing gallery
Potential: Very highPainters, plasterers and roofers
Client challenge: Competition from the grey economy undercutting prices.
Pitch: “A website shows you’re a legal, insured company with a warranty — an argument for a higher price.”
Objection: “Clients always choose the cheapest anyway.”
Answer: “Not the ones afraid of a leaking roof. They want certainty — let’s give it to them on your website.”
Show on the website: Roof and façade projects · Warranty and insurance · Materials and techniques
Potential: HighCleaning companies
Client challenge: High churn of private clients, no regular contracts.
Pitch: “An office section on your website attracts regular contracts — stable income every month.”
Objection: “Clients find us on classified ad portals.”
Answer: “On a portal you’re next to 30 competitors. On your own website you’re the only one.”
Show on the website: Packages and pricing · Offer for offices and communities · Order form
Potential: HighRemoval companies
Client challenge: Clients call for a quote and then disappear.
Pitch: “The form collects quote details and the client’s email — you can follow up with a written offer.”
Objection: “A portal ad is enough for us.”
Answer: “An ad expires and costs money every month. A website and domain are yours for good.”
Show on the website: Moving quote form · Step-by-step process · Insurance and guarantees
Potential: HighHair, beauty and nail salons
Client challenge: All communication on Instagram, lots of price questions in messages.
Pitch: “A website with prices and a booking button saves hours of replying to messages.”
Objection: “Instagram is enough for us.”
Answer: “What if the account gets blocked? A website and domain are yours — independent of the algorithm.”
Show on the website: Treatment price list · Gallery of work and makeovers · Booking button
Potential: Medium/highCafés, bistros and small restaurants
Client challenge: Menu only as a photo on Facebook, outdated hours on Google.
Pitch: “A customer on their phone wants menu and hours in 30 seconds. Let me show you how that looks on a Novi website.”
Objection: “We’re on Pyszne.pl and Glovo.”
Answer: “There you pay commission on every order. A website brings customers directly to you.”
Show on the website: Menu as text · Opening hours and directions · Bookings and parties
Potential: HighAccounting firms
Client challenge: Clients from referrals, no control over who comes in.
Pitch: “A website with packages attracts exactly the clients you want to serve.”
Objection: “We have no time for more clients.”
Answer: “Then a website can help you swap unprofitable clients for better-paying companies.”
Show on the website: Service packages with from-prices · Tax FAQ · Team and qualifications
Potential: HighReal estate agencies
Client challenge: Dependence on portals and fighting over the same sellers.
Pitch: “Portals bring buyers. Your website brings sellers — and they bring the commission.”
Objection: “We already have a website from our CRM provider.”
Answer: “That’s a listings catalogue. Novi builds the agency brand and a valuation form for owners.”
Show on the website: Property valuation form · Step-by-step sales process · Agent team
Potential: HighSmall B2B service companies
Client challenge: A company with years of contacts, but looks “small” online.
Pitch: “Your clients are companies — they check your website before a meeting. Let’s make it reflect what you can really do.”
Objection: “Our clients know us.”
Answer: “And new decision-makers at those companies? They start with Google and LinkedIn.”
Show on the website: Services and process · Case studies and references · Client logos
Potential: HighPhysiotherapy and massage
Client challenge: Patients from referrals, empty slots in the calendar.
Pitch: “A patient in pain searches Google tonight. A website with booking fills those slots.”
Objection: “We’re on ZnanyLekarz.”
Answer: “Great — a website strengthens that profile and shows more than fits there, without commission.”
Show on the website: Team and qualifications · Therapy methods · Visit prices
Potential: HighDental clinics
Client challenge: Strong competition from chains with big marketing budgets.
Pitch: “Chains look professional online. Novi gives you the same level — without their budget.”
Objection: “Our schedule is full.”
Answer: “And for implants? A website attracts patients for your most profitable treatments.”
Show on the website: Dental team · Treatments and technology · Prices and instalments
Potential: HighPersonal trainers and fitness studios
Client challenge: Lots of Instagram followers, few paying clients.
Pitch: “Instagram builds reach, a website with packages and sign-up turns it into income.”
Objection: “I handle everything via DMs.”
Answer: “How many hours a week does replying take? A website answers 80% of questions for you.”
Show on the website: Trainer story and certificates · Client transformations · Packages and passes
Potential: HighPhotographers and videographers
Client challenge: Portfolio scattered across social media, no own brand.
Pitch: “Your photos in a tiny square on a phone are a waste. Let me show you how they look in a full portfolio.”
Objection: “I already have a Behance portfolio.”
Answer: “Creatives browse Behance. Couples search Google — that’s where you need a website.”
Show on the website: Portfolio by category · Session packages · Date availability check
Potential: HighLanguage schools and tutoring
Client challenge: Empty places in groups outside peak enrolment.
Pitch: “A website collects sign-ups all year, and a placement test turns the curious into students.”
Objection: “Parents find us through recommendations.”
Answer: “A recommendation is step one — step two is checking your website. Without it, the recommendation often goes nowhere.”
Show on the website: Courses and levels · Teachers and method · Prices and timetable
Potential: HighVets and pet groomers
Client challenge: Constant calls asking about hours and vaccination prices.
Pitch: “A website with hours, prices and FAQ takes repetitive questions off reception.”
Objection: “Clients know us from the neighbourhood.”
Answer: “And new residents with a dog? Under stress they type ‘vet near me’ — that’s when your website counts.”
Show on the website: Veterinary services · Grooming and price list · Emergency hours
Potential: Very highCarpenters and custom furniture makers
Client challenge: Competition from chains with ready-made online catalogues.
Pitch: “A chain has a catalogue, you have craftsmanship. Let’s show it so clients see the difference immediately.”
Objection: “We’re booked for months.”
Answer: “Then a website lets you pick the best jobs and raise your prices.”
Show on the website: Project gallery · Cooperation process · Materials and fittings
Potential: Very highAir-con, heat pumps and solar
Client challenge: Clients wary after experiences with pushy renewable salespeople.
Pitch: “A website that honestly explains the technology and subsidies sets you apart from door-to-door sellers.”
Objection: “We buy leads from portals.”
Answer: “Five competitors get the same portal leads. Website leads are yours alone.”
Show on the website: Services: solar, heat pumps, air-con · Subsidies and financing · Energy audit form
Potential: HighMetalwork, gates and fences
Client challenge: No project photos in one place, quotes sent by email.
Pitch: “Instead of emailing photos, send a link to a website with your whole project catalogue.”
Objection: “We’re too small for a website.”
Answer: “Small companies gain the most: online you look like a big, solid manufacturer.”
Show on the website: Design gallery · Automation and drives · Emergency services
Potential: HighDriving schools
Client challenge: Price competition and no differentiator.
Pitch: “A website with reviews and instructors shows why people pass first time with you.”
Objection: “Young people search on TikTok anyway.”
Answer: “They find inspiration there — but enrol after checking prices and dates on a website.”
Show on the website: Categories and prices · Course schedule · Online enrolment
Potential: HighWeddings and events
Client challenge: Enquiries from wedding portals, tough competition on one list.
Pitch: “On a portal you’re one of 50. On your own website the couple sees only your work.”
Objection: “We have a profile on a wedding portal.”
Answer: “That’s a good channel — a website makes sure that after clicking, the couple sees your full offer and doesn’t go back to the competitor list.”
Show on the website: Project gallery · Packages and scope · Date availability check
