Before a page appears in Google, a crawler has to visit and index it. Technical errors or a missing sitemap can delay this. Novi websites are submitted and prepared for fast indexing.
What it means in practice
Indexing is the process in which a search engine crawler visits a page, reads its content and stores it in its database (the index). Only an indexed page can appear in search results. Pages Google hasn’t indexed simply don’t exist for the search engine.
Why it matters for your business
A new website or service page achieves nothing if Google doesn’t know it. Technical errors, robots.txt blocks or a missing sitemap can delay indexing by weeks – and meanwhile customers go to competitors.
Examples and good practice
- Submit your website and XML sitemap in Google Search Console.
- Check the “Pages” report in Search Console to spot unindexed pages.
- Link new pages from the menu or other content.
- Don’t block important pages with noindex or in robots.txt.
How Novi handles it
Novi websites have an automatic sitemap, a correct robots.txt and are submitted to Google at launch. New pages, e.g. from the Content Power Pack, are added to the sitemap straight away.
