Most Novi clients are sole proprietors: tradespeople, practices and small service businesses.
What it means in practice
A JDG (sole proprietorship) is the simplest and most popular form of business in Poland – the entrepreneur is a natural person, registered in CEIDG and liable with all their assets.
Why it matters for your business
Most Novi clients are sole proprietors: tradespeople, clinics, salons and small service businesses. They often do everything themselves – from services to bookkeeping – and lack the time or knowledge to handle a website.
Examples and good practice
- A sole proprietor is usually the only decision-maker.
- They have little time – the conversation must be concise.
- Simplicity matters: a clear price and few formalities.
- They often value that “someone does it for me”.
How to use it in a sales conversation
Show a sole proprietor that Novi takes all the work off their hands: copy, photos, technology and launch in 5 days – at a fixed, transparent price.
