Within a few seconds the hero section must say what the business offers, for whom and what to do next.
What it means in practice
The hero section is the first large section at the top of a page – usually with the main headline, a short description, a call-to-action button and an image or graphic. It’s the first thing visitors see.
Why it matters for your business
Within seconds the hero must say what the business offers, for whom and what to do next. If it doesn’t, visitors often leave before scrolling.
Examples and good practice
- Headline: a concrete benefit, not “Welcome to our website”.
- Subtitle: who it’s for and where you work.
- One clear main button, e.g. “Free quote”.
- A real photo or meaningful graphic instead of generic stock.
How Novi handles it
Every Novi website starts with a well-considered hero section with a clear promise, a contact button and trust elements visible straight away.
