Readable typography with a clear heading hierarchy makes reading easier and gives the website character.
What it means in practice
Typography is the choice and arrangement of fonts: typeface, size, weight, line spacing and heading hierarchy. Good typography makes text easy and pleasant to read.
Why it matters for your business
Most website content is text. Too small fonts, overly long lines or poor contrast tire readers, who then leave sooner. Typography also gives a site character – elegant, modern or technical.
Examples and good practice
- Use at most two typefaces.
- Body text at least 16 px on mobile.
- Keep a clear H1–H3 hierarchy.
- Keep lines at about 60–80 characters.
How Novi handles it
Novi websites have refined typography with readable typefaces and a clear hierarchy, matched to your brand’s character.
