UI is the “look”, UX is the “feel”. Both have to work together. A consistent, modern interface creates the impression of a professional business within seconds.
What it means in practice
UI (User Interface) is the visual layer of a website: colours, typography, buttons, icons, spacing and layout. If UX is “how it works”, UI is “how it looks”.
Why it matters for your business
A consistent, modern interface creates the impression of a professional business within seconds. Inconsistent colours, different button styles or random fonts lower trust before the customer reads the offer.
Examples and good practice
- Use a limited brand colour palette.
- Use one style of buttons and icons.
- Keep spacing and grid consistent.
- Highlight only what really matters.
How Novi handles it
Novi websites use a refined component system, so the interface is consistent on every page and matches your company’s colours.
