Subtle animations add lightness and guide attention. Too many animations slow the website down and distract.
What it means in practice
Website animations are moving effects: sections smoothly appearing on scroll, button reactions on hover, counters or transitions between elements.
Why it matters for your business
Subtle animations add lightness, direct attention to important elements and make a site look modern. Too many effects, however, slow the site down, distract and can bother people sensitive to motion.
Examples and good practice
- Animate only what should draw attention.
- Use short, smooth effects (under 1 second).
- Respect the user’s “reduce motion” setting.
- Don’t delay access to content with animations.
How Novi handles it
Novi websites have calm, subtle animations that switch off automatically for people with “reduce motion” enabled.
