A consistent icon set organises information, e.g. a list of services or benefits.
What it means in practice
Icons are small graphic symbols illustrating content: services, benefits, process steps or contact details. Good icons are simple, readable and in one style.
Why it matters for your business
A consistent icon set organises information and makes a page quicker to scan. Mixed styles or random icons, however, look amateurish.
Examples and good practice
- Use one style (line or filled).
- Pair each icon with a short label – an icon alone can be unclear.
- Save icons as SVG so they’re sharp and light.
- Don’t overdo it – icons should support, not dominate.
How Novi handles it
Novi websites use a consistent icon set in your brand colours, saved in lightweight SVG format.
