Mockups help the client imagine the end result before the website goes live.
What it means in practice
A mockup is a static visualisation of how a design will look – a website, logo, flyer or packaging – often shown on a laptop or phone screen or in a real setting.
Why it matters for your business
A mockup helps clients imagine the final result before anything is built or printed. That makes decisions easier and allows changes at an early stage.
Examples and good practice
- Show the design on the devices your customers use.
- Use real content instead of “lorem ipsum”.
- Collect feedback before the build stage.
- Remember a mockup isn’t a working website yet.
How Novi handles it
At Novi the Freeviewer shows a mockup of your future homepage in 60 seconds, and before launch you get a preview of the real website for approval.