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Design

Mockup

A realistic visualisation of a design, e.g. a website on a laptop and phone screen.

Mockups help the client imagine the end result before the website goes live.

What it means in practice

A mockup is a static visualisation of how a design will look – a website, logo, flyer or packaging – often shown on a laptop or phone screen or in a real setting.

Why it matters for your business

A mockup helps clients imagine the final result before anything is built or printed. That makes decisions easier and allows changes at an early stage.

Examples and good practice

  • Show the design on the devices your customers use.
  • Use real content instead of “lorem ipsum”.
  • Collect feedback before the build stage.
  • Remember a mockup isn’t a working website yet.

How Novi handles it

At Novi the Freeviewer shows a mockup of your future homepage in 60 seconds, and before launch you get a preview of the real website for approval.

Tip for Novi online advisors

Related terms

Mobile first Favicon Template vs custom design Sticky header Hero section Contrast Website animations Multi-step form

All of this comes as standard with a Novi website.

A complete Novi website: PLN 1,995. And if you enjoy talking about things like this with business owners — join the Novi team of online advisors.