Noindex is used e.g. for thank-you, test or internal pages. That way only valuable pages are visible in Google.
What it means in practice
Noindex is an instruction (in the meta robots tag or an HTTP header) asking search engines not to include a page in search results. The crawler may visit it, but won’t show it to Google users.
Why it matters for your business
Not every page belongs in Google: thank-you pages after a form, test versions, client areas or internal search results only clutter the results. Noindex keeps visibility focused on valuable content.
Examples and good practice
- Use noindex for “Thank you” pages, the cart and customer accounts.
- Test versions of a whole website should also be noindex.
- Never set noindex on service pages meant to bring customers.
- After launch, check that noindex has been removed.
How Novi handles it
On Novi websites noindex is set only where it belongs: previews, cart, confirmation pages and test environments (like this test site). Service pages are always open to Google.
