Today the SERP (Search Engine Results Page) contains ads, maps, AI Overviews, organic results and related questions. The battle is about visibility in each of these elements.
What it means in practice
A SERP (Search Engine Results Page) is the page you see after typing a query into Google. It used to be a list of ten links; today it includes ads, a map with businesses (Local Pack), AI Overviews, featured snippets, a “People also ask” section, images and videos.
Why it matters for your business
Customers often decide before they click any link. That’s why visibility in several SERP elements at once matters – in the map, in the AI answer and in organic results.
Examples and good practice
- Check what the SERP looks like for your main service in your town.
- Optimise your Google profile to appear in the map.
- Prepare an FAQ for the “People also ask” section.
- Write titles and descriptions that stand out in the results.
How Novi handles it
Novi websites are prepared for different SERP elements: structured data for rich results, FAQ for questions and AI, and consistency with your Google profile for the Local Pack.
