NAP (Name, Address, Phone) is the foundation of local SEO. If the data differs on the website, in Google and in directories, the search engine loses trust in the business.
What it means in practice
NAP stands for Name, Address, Phone. In local SEO these details must be identical everywhere: on your website, Google Business Profile, business directories, Facebook and industry portals.
Why it matters for your business
Google compares data from different sources. If one place says “5 Long Street” and another “5a Long St”, or lists two different phone numbers, the search engine loses confidence that it’s the same business – and prefers to show competitors.
Examples and good practice
- Decide on one official version of name, address and phone and use it everywhere.
- After moving, update your details in every directory.
- Show full NAP details in the footer and on the contact page.
- Mark up your company details with LocalBusiness structured data.
How Novi handles it
A Novi website shows full NAP details in the footer, on the contact page and in structured data – always in the same form as your Google profile.
