Novi advisors don’t search for customers blindly: head office prepares a list of businesses without a website or with a weak one. So even a “cold” visit starts with a specific, visible problem to solve.
What it means in practice
Cold leads are potential customers who had no previous contact with the business and haven’t shown interest – e.g. companies on a list that are yet to be visited or asked about their needs.
Why it matters for your business
A conversation with a cold lead requires building trust quickly and showing a concrete benefit. That’s why preparation matters: the more you know about the business, the faster the conversation becomes “warm”.
Examples and good practice
- Before the visit, check the business on Google and Maps.
- Start with an observation, e.g. “I couldn’t find your website on Google”.
- Respect their time – short and to the point.
- Propose a small, easy step: a free preview.
How to use it in a sales conversation
Novi advisors don’t look for clients blindly: head office prepares a list of businesses without a website or with a weak one. That way even a “cold” visit starts from a concrete, visible problem to solve.
