The funnel consists of stages: awareness, interest, consideration and decision. A website supports every stage – from finding the business in Google to sending an enquiry.
What it means in practice
A sales funnel is a model of the customer’s path from first contact with a business to purchase. It usually includes awareness, interest, consideration and decision. At each stage some people drop off – hence the funnel shape.
Why it matters for your business
A website supports every stage: it helps you be found on Google (awareness), explains the offer (interest), shows proof and prices (consideration) and makes contact easy (decision).
Examples and good practice
- Awareness: SEO, Google profile, social media.
- Interest: a clear offer and benefits.
- Consideration: reviews, projects, prices, FAQ.
- Decision: a simple form, phone, online booking.
How to use it in a sales conversation
In a conversation you can show at which stage of the funnel the client’s current online presence “leaks” – e.g. people find them but can’t easily get in touch – and how Novi plugs the gap.
