Example: alongside the website the client buys a Google Ads campaign or a photo shoot.
What it means in practice
A cross-sell is offering a customer a product or service that complements what they’re buying – e.g. a Google Ads campaign, photo shoot or booking system alongside the website.
Why it matters for your business
A well-chosen cross-sell increases the customer’s result (e.g. website + ads = more enquiries sooner) and the value of the relationship. The key is matching the industry and a real need.
Examples and good practice
- Offer only what fits the client’s industry.
- Explain how the add-on strengthens the core service.
- Show prices clearly – including monthly fees.
- Better 1–2 relevant add-ons than a long list.
How to use it in a sales conversation
The Novi module finder helps choose modules for the client’s industry. In a conversation, show the 2–3 most important ones, e.g. online booking for a salon or a quote form with photos for a renovation company.
