Domain authority (e.g. DA or DR) is a metric created by SEO tools that estimates how strong a website is. It grows when valuable websites link to yours. Higher authority usually makes it easier to reach top positions.
What it means in practice
Domain authority is a score that estimates the “strength” of a whole website, calculated by SEO tools such as Moz (DA) or Ahrefs (DR). It’s not an official Google metric, but it reflects well how many valuable sites link to your domain and how trusted it is online.
Why it matters for your business
Websites with higher authority rank more easily, also for harder phrases. For a local business the goal isn’t a score like a big portal, but an edge over competitors in your town and industry.
Examples and good practice
- Earn links from local partners, suppliers, associations and media.
- List your business in reliable industry directories with the same name, address and phone number.
- Publish content others like to link to: guides, price lists, projects.
- Don’t buy bulk links – they can hurt more than help.
How Novi handles it
The domain is registered in your company’s name, so all authority you build stays with you. Novi websites have a solid technical foundation and content that attracts natural links, and modules like the Content Power Pack keep strengthening it.
