Questions from this section are a great source of FAQ topics. By answering them on your website, you increase your chance of visibility in this part of the results.
What it means in practice
People Also Ask is an expandable section in Google results with questions related to your query. Clicking a question reveals a short answer with a link to the source page, and the list adds further questions.
Why it matters for your business
It’s a goldmine of what customers really want to know, and an extra place in the results where your website can appear – even if you’re not in first position.
Examples and good practice
- Search your main service and town, and note the questions in this section.
- Answer them in your FAQ or on separate pages.
- Use the question as a heading with a short answer underneath.
- Revisit the section every few months – the questions change.
How Novi handles it
When creating FAQs and Content Power Pack pages we use the “People also ask” questions for your industry, so the content answers what customers really ask.
