Thanks to structured data, a Google result can take up more space and attract more clicks than a plain link.
What it means in practice
Rich results are Google results enhanced with extra elements: star ratings, prices, FAQ, breadcrumbs, opening hours or images. Google shows them based on the structured data on the page.
Why it matters for your business
A rich result takes up more space, catches the eye and gives customers information before they click. It usually means a clearly higher click-through rate at the same position.
Examples and good practice
- Add structured data for FAQ, breadcrumbs and company details.
- Mark up reviews according to Google’s rules (no artificial ratings).
- Test the page with Google’s Rich Results Test.
- Remember Google decides whether to show the enhancement.
How Novi handles it
Novi websites include LocalBusiness, FAQ and breadcrumb structured data as standard, prepared according to Google’s guidelines. That increases the chance of rich results.
