The Google Business Profile shows the address, opening hours, photos and reviews. It is one of the most important elements of local SEO. The profile should link to a professional website that confirms the information and turns interest into contact.
What it means in practice
Google Business Profile (formerly Google My Business) is a free company profile on Google, shown in Maps and local search results. It contains your name, address, phone, opening hours, photos, reviews, posts and a link to your website.
Why it matters for your business
For local businesses it’s often the first place a customer sees you. A well-kept profile brings calls and visits, but without a professional website customers can’t check the details – and choose a competitor who shows them.
Examples and good practice
- Choose the right primary category and additional service categories.
- Regularly add photos of your work and update posts.
- Reply to every review – including negative ones – calmly and factually.
- Link to the relevant service page, not only the homepage.
How Novi handles it
A Novi website is consistent with your Google profile: the same details, links both ways and structured data. The Google Business Profile optimisation and automated review collection modules help strengthen the profile.
