This code helps Google and AI assistants understand clearly who the business is and where it operates. It is one of the pillars of local SEO on Novi websites.
What it means in practice
Schema LocalBusiness is a type of structured data describing a local business: name, address, phone, opening hours, service area, photos, reviews and a map link. There are also more specific types such as Dentist, Plumber or HairSalon.
Why it matters for your business
With this code, Google and AI assistants don’t have to guess who you are and where you work. It strengthens local SEO, helps you appear in Maps and increases the chance of being recommended by AI.
Examples and good practice
- Choose the most specific type for your industry.
- Use exactly the same details as on your Google profile.
- Add your service area (areaServed) and opening hours.
- Validate it with Google’s Rich Results Test.
How Novi handles it
Every Novi website has LocalBusiness data tailored to your industry, filled with your details, service area and hours. The code updates when you change details in the CMS.
