The phrase “plumber” is very competitive, but “bathroom tap replacement Mokotów” is not. Such phrases have less traffic but convert better.
What it means in practice
The long tail is longer, more specific phrases that each have few searches, e.g. “bathroom tap replacement Mokotów” instead of “plumber”. Together, however, they make up most of all searches on the internet.
Why it matters for your business
Competition for short, generic phrases is huge. Long-tail phrases are easier to win, and people searching for them usually know exactly what they want – and call more often.
Examples and good practice
- List specific services, problems and districts you work in.
- Create pages or FAQ sections answering detailed questions.
- Use your customers’ language, not industry jargon.
- Check in Search Console which long phrases you already appear for.
How Novi handles it
The Content Power Pack is built precisely for the long tail: new pages every month answering specific questions and services in your area.
