Nofollow links are used e.g. in ads and comments. They can still bring traffic, but matter less for rankings.
What it means in practice
Nofollow is a link attribute (rel="nofollow") telling search engines that the site owner doesn’t vouch for the target page. Similar attributes are “sponsored” for paid links and “ugc” for user-generated content.
Why it matters for your business
Nofollow links pass less SEO value, but they can still bring traffic and customers. Correctly marking advertising links protects your website from penalties for link trading.
Examples and good practice
- Mark advertising and affiliate links as sponsored or nofollow.
- Links in comments and reviews should have ugc or nofollow.
- Don’t worry when some links to you are nofollow – that’s natural.
- Keep internal links without nofollow.
How Novi handles it
On Novi websites links are marked according to Google’s guidelines: internal links unrestricted, external advertising links as sponsored or nofollow.
