Backlinks work like recommendations: the more valuable sites link to you, the more Google trusts your website. For local businesses, links from industry directories, local portals and business partners are valuable.
What it means in practice
A backlink is a link from another website pointing to yours. For Google each such link is a vote of confidence: someone considered your site worth recommending. What matters most, however, is not the number of links but their quality and topical relevance.
Why it matters for your business
Backlinks are one of the most important ranking factors. A business with a few links from local portals and partners usually outranks competitors with none. Good links also bring direct traffic from people who are already interested.
Examples and good practice
- Ask regular partners and suppliers for a link on their website, e.g. under “Recommended contractors”.
- Make sure you are listed in local directories and industry portals.
- Sponsor a local event or sports club – you usually get a link in return.
- Avoid link farms and “1,000 links for PLN 99” offers.
How Novi handles it
A Novi website is technically ready for link building: fast, well structured and with content worth linking to. For your Google profile and directories we use consistent company details, which strengthens the effect of every link.
