Choosing keywords is the basis of SEO. For local businesses the most valuable phrases combine the service with the town. Novi copy is written with such phrases in mind – naturally, without stuffing.
What it means in practice
A keyword (key phrase) is the expression people type into a search engine, e.g. “tiler Gdańsk” or “how much does a bathroom renovation cost”. Keyword research means understanding which words your customers use to describe their need.
Why it matters for your business
If your website doesn’t contain the words customers search for, Google won’t connect it with their query. Well-chosen phrases attract people ready to buy, not random traffic.
Examples and good practice
- Combine service and town: “roof repair Kraków”.
- Include questions: “how much does…”, “how to choose…”.
- Give each important service its own page and phrase.
- Write naturally – don’t repeat the same phrase artificially.
How Novi handles it
Texts on Novi websites are written around your industry’s and town’s phrases, but in natural language. The Content Power Pack adds pages for new phrases customers search for every month.
