Cannibalisation weakens the rankings of all those pages. The solution is a clear division of topics and, if needed, merging similar content.
What it means in practice
Keyword cannibalisation happens when several pages of the same website compete for the same phrase – e.g. three texts about “bathroom renovation Kraków”. Google doesn’t know which to show, so often none ranks well.
Why it matters for your business
Instead of one strong page you have several weak ones. Traffic and links are spread thin and rankings fluctuate. It’s a common problem on websites that add content without a plan.
Examples and good practice
- Assign each important phrase to one main page.
- Merge similar texts into one more comprehensive text.
- From other pages, link to the main page for that phrase.
- Check in Search Console whether several URLs appear for one phrase.
How Novi handles it
With the Content Power Pack we keep a topic plan so each new page targets a different phrase. That way content reinforces itself instead of competing.
