Thanks to hreflang, a Polish user sees the Polish version of a page and an English user the English one. The Novi website uses hreflang for its PL and EN versions.
What it means in practice
Hreflang is a tag in the page code telling search engines that the same content exists in several languages or regional versions – and which version is for whom. E.g. the Polish version for users in Poland, the English one for English speakers.
Why it matters for your business
With hreflang users reach the version in their language, and versions don’t compete in results. Without it Google may show a Pole the English page or treat the versions as duplicates.
Examples and good practice
- Each language version references all others and itself.
- Add an x-default version.
- Use correct codes, e.g. pl-PL, en-GB.
- Versions should be properly translated, not machine-translated without review.
How Novi handles it
The Novi website uses hreflang for the PL and EN versions. The extra language module adds further languages with correctly set hreflang.
