Copied descriptions, e.g. from a manufacturer, make it hard to stand out in Google. Unique copy written for the specific business and city is standard on Novi websites.
What it means in practice
Duplicate content is content that appears in identical or nearly identical form in several places – on your website under different URLs or on different websites, e.g. copied manufacturer descriptions or the same texts used by many companies.
Why it matters for your business
Google usually shows only one version of such content. If your texts are copies, your website often loses to the original or a bigger site and has nothing to stand out with.
Examples and good practice
- Write your own service descriptions instead of copying manufacturers or competitors.
- Pages for different towns must differ in content, not just the town name.
- Use the canonical tag for technical duplicates.
- Check whether someone has copied your texts.
How Novi handles it
Every Novi website has unique copy written for your business, industry and town. Pages from Local SEO+ and the Content Power Pack are written separately too, never copied.
