E-E-A-T describes whether content comes from someone you can trust. It is strengthened by projects, reviews, certificates, contact details and information about the team. Novi websites are designed to make these signals visible.
What it means in practice
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. Google uses these criteria to judge whether content can be trusted. It isn’t one score but a set of signals visible on your website and around the internet.
Why it matters for your business
Customers and search engines look for proof that you are a real, experienced professional. A website without project photos, reviews and company details looks anonymous – both to people and to algorithms, which then prefer to recommend competitors.
Examples and good practice
- Experience: photos of your own projects, case studies, years in business.
- Expertise: certificates, licences, training, guides written by you.
- Authority: Google reviews, mentions in local media, partners.
- Trust: full company details, tax ID, address, terms and privacy policy.
How Novi handles it
Novi websites are designed so E-E-A-T signals are visible from the first screen: projects, reviews, team information, certificates and full contact details. It’s one of the reasons they look and work like websites costing ten thousand złoty or more.
