Many sales close only at the second or third contact. The website preview within 24 hours is the perfect reason for a follow-up.
What it means in practice
A follow-up is contacting a customer again after the first conversation, offer or presentation – a call, message, email or another visit – to answer questions and move towards a decision.
Why it matters for your business
Many sales close only on the second or third contact. No follow-up is the most common reason for losing customers who were interested but hadn’t decided yet.
Examples and good practice
- Agree the next contact date in the first conversation.
- Give a new reason to get in touch, e.g. a ready preview.
- Be helpful, not pushy.
- Record follow-ups in the system so you don’t forget.
How to use it in a sales conversation
The 24-hour website preview is the perfect reason for a follow-up: “We’ve prepared your website – can I show it to you tomorrow at 10:00?”.
